Tuesday, August 25, 2020

Christianity and the Modern Music Industry free essay sample

Christians have attentively acknowledged common music when craftsmen have consolidated Christian subjects and symbolism. A melody composed by Pete Seeker summarizing Ecclesiastic 3 Turn, Turn, Turn (1965), is an ideal case of this association. In this paper, will investigate the connection among Christianity and the advanced music industry. It isn't my view that the Gospel should make all human expressions be struck down and vanish; in actuality, I should get a kick out of the chance to see all human expressions and particularly music, utilized in the administration of Him who gave and made them (Martin articulate). Development of Rock and RollIn his book history of well known music and the rise of awesome, Philip Nines starts with a similitude portraying youngsters playing a round of rock, paper, and scissors. Nines contends that in the domain of present day music the relations among craftsmanship, trade and legislative issues are something to that effect game; each has some solid control more than each other, in any case, simultaneously, is defenseless excessively third (Nines, 1992, p. 1). In any case while influence in the game is outright and unidirectional; paper covers rock, rock breaks scissors, and scissors cuts paper; be that as it may, influence in the music world, changes in both extent and direction.While stating that in American culture, craftsmanship approves cash, cash manages legislative issues, and governmental issues characterizes workmanship, Nines recommends that there are special cases to the principles and manners by which conflicting connections can likewise be contended. The historical backdrop of music that Nines proposes is the story of a blustery connection between craftsmanship, trade, and legislative issues (Nines, 1992, p. 1). It incited inconvenience directly from the beginning in every one of the three of these regions, and still does (Nines, 1992, p. 1). Workmanship, trade, and governmental issues; these three are vital for the understanding the turn of events and history of music.To add a Christian component to the blend of craftsmanship, business, and legislative issues intends to add to it similarly risky strains that typify present day Christianity. This makes a hurricane of contention, a blustery relationship, for sure. Contemporary Christian Music Contemporary Christian music is a kind that combines two particular melodic streams; the sheltered, worthy church music on one hand and awesome on the other. Every part keeps on existing autonomously of contemporary Christian music, but then their ways keep on intersection as they evolve.Rock and move keeps on affecting the styles found in contemporary Christian sic, which ceaselessly modifies the scene of chapel music too. Contemporary Christian music started in the late sixties and seventies with a people pop solid like James Taylor. The class today is applied to most styles of contemporary mainstream music. Christian substantial metal, Christian rap, Christian new age, and Christian elective stone can be discovered covering the racks at your nearby music store under the mark contemporary Christian. The name Contemporary Christian itself doesn't infer a specific style Of music, however marks the message that it contains.Music that contains verses about Jesus Christ or other Christian references are named Christian contemporary while music that doesn't is essentially called common. Does contemporary Christian music abuse custom? Contemporary Christian music has not developed without restriction. Pundits in the congregation, the music business, and even among the fans brought up moral criticisms. The most incessant and fundamental protest originated from moralists inside the congregation. They contended that awesome with Christian verses was a horrifying presence, and ought not, in great inner voice be played by Christians.The line of thought from these fundamentalist Christians follows the hypothesis that sock and move music is underhanded and that exciting music drives individuals into sexual furors. These were a portion of the suspicions that filled the complaints of a notable Christian pioneer named Jimmy Swaggers. In his book Religious jammin: a scoundrel, Swaggers expresses, The new supposed contemporary Christian music is inconsistent with genuine Biblical Christianity. Vehemently express that its difficult to contact anyones heart with contemporary music. The sounds are abnormal, odd, and odd; reporter to the brains of the people who identify with this kind of music. (Struts, 1987, p. 35) The accentuation that Swaggers puts on the music, instead of the verses In contemporary Christian music approves his supposition that it is the beat of the music that is shrewd. Struts, being a conspicuous Christian pioneer applies his Biblical perspective to music, not censuring music by and large. In actuality, he is notable for his dynamic melodic service, recording more than 50 Gospel collections, selling roughly 15 million accounts around the world (Swaggers, 2011).He is a skilled performer, and utilizations his blessings to praise the Lord through what this paper alludes to as chapel music. Contrasting Garrets style of gospel music with anthropometry Christian music resembles contrasting apples with marginally unique enhanced apples. In his brain, notwithstanding, it is a sufficient distinction to apply his Christian perspective, censuring it as hostile to Christian. Incidentally enough, if you somehow managed to search for his collections among the racks of your nearby music store, you would discover them in the contemporary Christian music section.Although he would absolutely differ that he ought to be put in an exceptional area named church music. Garrets explanations are not totally emotional. His sentiments are situated in sacred text, for example, Dont duplicate the conduct and customs of this world, however let God change you into a renewed individual by changing the manner in which you think (Romans 12:12). This section, when applied through Garrets Christian perspective towards music, reveals to us that music that is of this world, or contemporary society, isn't something that we ought to straightforwardly oblige. This is just an incomplete use of the stanza. On the off chance that you take a gander at the subsequent part, it tends to be contemplated that God can change your considering contemporary music, changing said music out and out. In the event that changing contemporary music includes applying the changes God has ingrained, at that point it becomes something inside and out various. It stays contemporary, however becomes about Him. Struts doesn't concur with this use of sacred writing to music, it doesn't fit inside the limits of his Christian perspective. What do the Scriptures state? While scanning for reality with regards to contemporary Christian music we should initially take a gander at the essential hotspot for all fact, which is Scripture.Wilkins and Sanford call attention to that Scripture is the establishment for any Christian perspective. They proceed to state, Scripture is the primary spot we look and the last court of advance in molding a Christian perspective (Wilkins camp; Sanford, 2009, up. 210-211). While looking sacred writing for refrains that relate to music, it IS plain to see that God is an admirer of music. Come, let us sing to the Lord! Let us yell happily to the Rock of our salvation (Psalms 9511). In this refrain, the creator partners singing and yelling; two altogether different sounds, yet both done unto the Lord as a type of applause. Yell to the Lord, all the earth; break out in commend and sing for delight! Sing your acclaim to the Lord with the harp, with the harp and pleasant tune, with trumpets and the sound of the rams horn. Make a happy ensemble before the Lord, the King! (Song 98:4-6) The creator on this entry sings acclaims joined by instruments, including the harp, trumpets, and even a rams horn. Contrast the music of the harp with that of the other two. The harp is delicate, calming, calm music. The trumpet is noisy and high-pitched.The rams horn is low and guttural, transmitting all the more a moan than a note. These three instruments have astoundingly various sounds. In this content, every one of the three are utilized to make a cheerful ensemble in commending the Lord. Recognition him for his relentless works; acclaim his unmatched significance! Recognition him with an impact of the rams horn; acclaim him with the lyre and harp! Recognition him with the tambourine and moving; acclaim him with strings and woodwinds! Applause him with a conflict of cymbals; acclaim him with boisterous banging cymbals. Let everything that inhales sing commendations to the Lord! Commendation the Lord! Hymns 150:2-6) These sections depict a huge swath of instruments being utilized in lauding the Lord. The creator acclaims utilizing the rams horn, the tambourine, strings and woodwinds, a conflict of cymbals, and boisterous banging cymbals. With the expansion of moving, this Psalm sounds more like a live performance than old prepared church music! These sacred writings portray vocal impacts and instruments that are utilized in making the beat of the music. What's more, by the very idea of these instruments themselves, they incline toward a quicker paced beat that anticipates present day contemporary Christian music.The Bible is pressed loaded with these sacred writings, handfuls in the book of Psalms alone, all highlighting a general end; God cherishes music! He adores a musical ensemble, orchestrate in impeccable pitch singing gospel songs. He doesnt mind if the Sunday early daytime singing is a little off-key, as long as it is making a blissful commotion. Regardless of whether it be yelling unto the Lord, moving in the isles, shaking a tambourine, blowing a horn, either made of me tal, or even a genuine creature horn! He cherishes all of out endeavors at giving him acclaim on Sunday morning.But it doesnt stop there I will commend the Lord consistently. Will continually talk his gestures of recognition (Psalms 34: 1), he needs us to laud Him constantly, not simply on Sunday morning, and not simply in our congregation music. Is contemporary Christian music sensible? Sacred text gives truth, which is a significant factor in building up a Christian perspective. Be that as it may, a Well-adjusted Christian perspective needs to ring all reality under its examination, our normal limits must be utilized to accumulate and break down this data (Wilkins ; Sanford, 2009, p. 11). In this paper it has just been resolved that contemporary Christian music is, truth be told, music. It has too

Saturday, August 22, 2020

Brechtian Performance- Second Reflection Essay

1. What Brechtian procedures did you use in your gathering? Myself and my individual gathering individuals utilized a wide range of Brechtian strategies in our tranquility of Epic Theater. Right off the bat, we settled on a social issue to put together our peice of theater with respect to, our last being the issue of gay marriage. We at that point set this issue dependent on the account of The Three Muskateers, and changed the name to Three Muskaqueers.This word play and the subject of gay marraige proceeded all through our peice of theater. Additionally, to proceed with the topic of homosexuality, we utilized Brechts thought of presenting Gods who pass jugdment on the play and the characters, Hamzah was our God of Gays. We additionally utilized a well known tune the YMCA and changed the words as per our social issue and story. Other Brechtian methods we utilized were scene cross cutting, gestus and greeze casings and we additionally had a storyteller who presented our play. 2. How very much did you think you utilized them (Popular audince response/commitment/understanding. Basic; assessments of different experts and Self; individual targets you may have set yourself) I imagine that our gathering utilized the greater part of the methods quite well. We had the option to expressly utilize the Brechtian strategies we picked, for example, utilizing a God to condemn and utilizing a storyteller, anyway I feel we could have enhanced different parts of Brechtian theater, for example, including the characters saying stage headings. In the event that we had included a greater amount of these methods our peice would have become more Brechtian and would have been increasingly clear to the crowd that our exhibition was a peice of theater. I think we utilized our social issue and story well as we keenly made a figure of speech from the first story of the Three Muskateers to the Three Muskaqueers. I feel that generally, from the response that we got from the crowd and how I feel about our peice of theater from the objectives I initially set myself that we utilized the strategies quite well. 3. How all around did you ‘synthesis’ your substance (what you were stating) with the structure (how you were stating it) What did you believe was compelling and why? I believe that we had a serious considerable measure of blend in our creation as we kept the topic of â€Å"homosexuality† and â€Å"gay marraige† running all through the peice. We fused this subject into our picked signature tune, and into plays on words and jokes we made all through the peice of theater. I feel that we could have, towards the finish of the peice kept the topic running more as we changed the story by making one of the principle characters turn straight, and our educator and individual understudies didn't completely comprehend this decision, so I feel that we could have made this mroe clear or changed this. 4. On the off chance that you were not content with parts of your work, at that point what elective methodologies may you have sought after? Notice at any rate 2 parts of your friends work that you thought was powerful and why, as you think about other options. 1) I feel that we could have utilized the utilization of stage bearings more since we did exclude this as much as possible have, and this piece of Epic Theater is a significant piece of Brechts fill in as he utilizes it to break the â€Å"fourth wall† between the entertainers, the play and the crowd. 2) I feel that we likewise could have utilized either emulate or cover in our theater. Albeit none of different gatherings did this, it is a very notable Brechtian strategy, and would have made our peice of theater stand apart significantly more using nboth Mime and veils.

Tuesday, August 11, 2020

I AM CONNECTED!

I AM CONNECTED! So dear readers, I have finally made it to MIT. I???m writing this from my own room in Burton-Conner on my new (to me) laptop and will soon be posting it to my blog thanks to my wireless Internet connection. I drove up the East Coast on Saturday morning (well ok, my parents drove) and arrived on campus around 5:30. I checked in at the front desk of my dorm and my family helped me carry all my crates of junk up to my room. Speaking of my room, it got changed. Several times. I was originally supposed to be on the Burton half of the building in a double, but my room had to be crowded (meaning they were going to squeeze and extra frosh in there and make it a triple.) So when someone elsewhere in the building moved out, they un-crowded my room and gave me a single on the Conner half of the fifth floor. Only no one ever told me. So when I got an email saying that I had been moved from one single to another, I was really very confused. The rooming chair was very nice, she went back and checked what happened and cleared everything up for me, but it made yesterday a little boring and lonely. Yes, I was looking forward to having a roommate. Leave me alone. Right after moving my stuff into my dorm, I headed over to the Student Center to check in with the Orientation people. (This is a great idea, because that way you can get your MIT ID card, which has your TechCash account on it. And where would you be without that?) It was there that I met my first frosh friends- Jake and Kevin, who are both here early for cross country. (All the freshmen who are here this early are either doing FPOPS, or theyre international students or athletes. Everyone else comes in for Orientation next weekend.) I went back to my room and organized some of my stuff, until I found out my parents went out to eat without me. (Theyre staying until Monday morning.) So I made my way over to Characters, the bar/restaurant at the Kendall Square Marriot via the Infinite Corridor. Now, one of the things they give you at Orientation Check-In is the 101 Things To Do Before You Graduate, which Sam has already alluded to. Number 88 is Count your steps down the Infinite Corridor. So I figured, Hey. Its my first day on campus. What better way to start off my MIT experience than by doing something on that list? Its not like I had anything else to do while walking around campus by myself. Now, Im not exactly sure of the exact definition of the Infinite Corridor, so I didnt start counting until I was out of Lobby 7, but I got 233. You know, in case you were wondering. After eating with my parents, I headed over to the Z-Center to activate my card for their facilities. (They hand you a couple of forms at the Orientation desk. You fill them out, hand them in at the front desk of the Z-Center, and youre done in about 30 seconds.) Yesterday Amanda 08 from my floor stopped by to tell me that our GRT (Graduate Resident Tutorthese are known as RAs in the rest of the world), Keirnan, was hosting a floor lunch. Its great having friendly upperclassmen around. I got to meet some people and eat free pizza, so I gave the event a thumbs-up. I also met Katie 09 there and we went to the field hockey team dinner together. The team is awesome- all of the upperclassmen are so friendly and helpful. (Were going to need that on Wednesday, when the freshmen are responsible for the team dinner. Yikes! Expect a fun story about that one.) After the team dinner the 5 freshmen field hockey players went into Boston for ice cream and then kind of wandered around campus visiting random people we knew. Then I came back to my dorm to try to set up my Internet connection I had removed my ethernetthing to put in my wireless card, and the computer got mad at me for that. It kept crashing as soon as I turned it on. After playing with it for awhile, I finally managed to get to the point where the wireless card detected a signal. From there it was only a matter of entering my Athena usernname and password and You guys, Im so, so proud of myself right now. It was probably the simplest thing I ever had to do on a computer but hey! It worked! Im excited! I can use the Internet now! Today we had THREE sessions of field hockey practice. It really wasnt that bad, because we did a lot of skills and we even scrimmaged a couple of times. We ran 2 miles in the morning and that was the worst of the day. It feels so good to be playing again- to be out there on the field in a game situation. It feels not so good to be sweaty aaalll day long. I was never so excited to take a shower. Campus is slightly deserted at the moment, so things are a little slow, but Im already excited to be here! Case in point: Kiernan just knocked on my suite door to offer me a cookie! What more could I ask for?! P.S. One last tip for frosh- make sure to pick up your copy of the How To GAMIT (How to Get Around MIT) on the first floor of the student center. Ive already used mine several times. =)

Saturday, May 23, 2020

Power Can Change A LeaderS Personality - Free Essay Example

Sample details Pages: 3 Words: 931 Downloads: 7 Date added: 2019/04/04 Category Literature Essay Level High school Tags: Lord of The Flies Essay Did you like this example? Lord of the Flies Nowadays, power is an essential force in political life to guarantee a stable society. The leaders of our countries every day carry the heavyweight of responsibilities that comes with power. Overtime, power takes control of the leaders lives and affect them emotionally and physically. Don’t waste time! Our writers will create an original "Power Can Change A LeaderS Personality" essay for you Create order But what impact does power and its responsibilities have on a leader? To demonstrate the impact power has on a leader, the novel Lord of the Flies, written by Sir William Golding, in 1954 is a great example to shows how power can change a leaders personality. This book is about a group of schoolboys, trapped on a deserted island, after a plane crash with no adults survivors. Once all assembled, they decide on electing a leader and find a way to be rescued. They choose a boy named Ralph as their leader, and Ralph designates another boy, Jack, to be in charge of the boys who will hunt food for the entire group. At this point this means that Jack has also some power on the other boys. Here a stable society is created with a government made up of one leader and his subordinate. As one can imagine after a few days of utopian society life, the heavyweight of power and its responsibilities have an impact on the leaders, making them have a change in their behaviors and lose their most important leadership abilities which lead to the loss of power. The impacts of power and leadership responsibilities on a leader are their change of behavior. For example, Golding uses the sentences Jack turned fiercely. You shut up (42) in order to show how even a tiny amount of power can easily make a person, especially a leader look or sound mighty to others. Later on, Jack shows his real face to Ralph by saying Who cares? Bollocks to the rules! (91) something showing that now Jack has enough power to rebel against the rules set up at the beginning of the book. In addition, the author tries to show the change of behavior of another leader, one with much more civilized manners than Jack but also giving in to the darkness. Ralph the elected leader of the boys society is also represented as a leader influenced by power when the author points out Ralph too was fighting to get near The desire to squeeze and hurt was over-mastering (115). Following this change of civilization to savagery, the author goes back to Jacks barbarian behavior by noting how Power lay in the brown swell of his forearms: authority sat on his shoulder and chattered in his ear like an ape (150). Golding here uses a particular word choice to portray how powerful and untouchable Jack became after becoming the only powerful chief on the island. The author uses a strong word choice to illustrate in his book how power affect a leader behavior is a proof of how easily power can be a destructive force and can change a civilized person behavior into a primitive barbaric behavior. One of the most important requirement and responsibility of a great leader is to be self-confident, but when their power is challenged or questioned, or even taken away from them, it is easy to lose this self-confidence. Leaders most of the time use their power to accomplish their vision, yet when these ideas are not well seen by the society it is something that can influence their confidence. Using this idea, Golding illustrates Ralphs loss of self-confidence and even lost of hope Theres no help Piggy. Nothing to be done (128). When civic failure happens or when power is lost, a leader fells lost and has doubts about everything surrounding him. To demonstrate how a leader can be doubtful on his leadership abilities and decisions, the author states that Ralph was puzzled by the shutter that flickered in his brain (141). Sometimes, when leaders realize their loss of power, they start to belittle themselves and Golding in his book mentions Ralphs reaction talking to Piggy after accepting his complete loss of power Ralph laughed sharply. ?Youre still chief. Ralph laughed again (157). Golding uses imagery to set a mood of weakness in which a leader falls into when losing his leadership abilities like being a confident leader and no longer have any power over his society. He shows how power can make one lose the most important attributes that makes him/her a good leader for the society. In a nutshell, one can observe what impact power has on leaders and how it can change them. What can be conclude is that the heavyweight of power and its responsibilities have a great impact on the leaders of a society, making them change their behaviors and lose important leadership abilities which then lead to the loss of power. In the novel Lord of the Flies by William Golding, many analyses have been made, provided with evidences to confirm the earlier hypothesis that power changes leaders and can easily destroy their lives and their self-esteem. With many examples from the entire book, we can see how two leaders in possession of power can change quickly and can go back to the primitive times where nobody was civilized and could live in the same community. These examples also provide evidences on how destructive power can be on a human being. Overtime, power can take control of the leaders lives and affect them emotionally and physically. This is what the leaders of our countries or communities should think of and find ways to avoid the damage caused by the dominant control of power over human nature.

Tuesday, May 12, 2020

Critical Analysis Of Martin Luther Kings I Have A Dream

This critical evaluation essay will be on Martin Luther King’s speech â€Å"I Have a Dream†. This speech was delivered during the March on Washington for Jobs and Freedom on 28 August 1963. This march was initially organized to focus on the economy, but as the date grew near, the focus shifted to social issues in the country. This march was attended by more than two hundred thousand people, to include the many actors, musicians, and the civil rights leaders. Martin Luther King said â€Å"I am happy to join you today in what will go down in history as the greatest demonstration for freedom in the history of our nation†. (King). Martin Luther King not only touch the hearts of so many that day, and on that he made people aware that there was work†¦show more content†¦Martin Luther King said, â€Å"I am not unmindful that some of you have come here out of great trials and tribulations. Some of you have come fresh from narrow jail cells. And some of you have come from areas where your quest—quest for freedom left you battered by the storms of persecution and staggered by the winds of police brutality. You have been the veterans of creative suffering.† (King). Those words spoken by the author reflected his own suffering and experiences, which supported the credibility of the author. The use of the Ethos method was successful. Accordingly, Martin Luther King, in this speech spoke of injustice, preached with passion, and stressed the importance of non-violent protest so the voices could be heard. The author often spoke of how police brutality was the norm and that someday this would change. People believed in his every word and his every action. Martin Luther King, in his speech said, With this faith, we will be able to hew out of the mountains of despair a stone of hope. With this faith, we will be able to transform the jangling discords of our nation into a beautiful symphony of brotherhood. With this faith, we will be able to work together, to pray together, to struggle together, to go to jail together, to stand up for freedom together, knowing that will be free one day† (King). The structured remarks demonstratedShow MoreRelatedEssay on Critical Analysis of Martin Luther King, Jr.s Speech1674 Words   |  7 PagesCritical Analysis of Martin Luther King, Jr.s Speech Introduction In this critical analysis I am going to look at Martin Luther King, Jr and the I have a dream speech. Martin Luther King, Jr is very distinguished due to the many outstanding achievements he accomplished throughout his life. He was an American clergyman and he accomplished the Nobel Prize for one of the principal leaders of the American civil rights movement. 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Wednesday, May 6, 2020

The Tell Tale Heart Free Essays

A widely acclaimed author named Edgar Allan Poe is known for his bizarre stories on murderers, madmen and mysterious women. In his short story, â€Å"The Tell Tale Heart†, the narrator leads us through his thoughts on himself and the actions he took on the old man. The narrator cunningly devised a plan to kill an old man because of his vulture-looking eye. We will write a custom essay sample on The Tell Tale Heart or any similar topic only for you Order Now For him, the eye was very disturbing and he decided to forever get rid of it. He doesn’t even find himself mad for doing so. Isn’t it funny how the insane never admit to them being crazy? â€Å"The Tell Tale Heart† shows us a fine example of how insane people view themselves and what we think of them as. Thus, this essay will elaborate on the differences between the narrator’s perception of himself and the reader’s perception of him. Firstly, the narrator views himself as an ordinary person, who is nowhere near insane. According to the text, it states, â€Å"†¦I had been and am, but why will you say that I am mad? The disease has sharpened my senses-not destroyed not dulled them,†(Poe 294). The narrator does not find himself crazy for murdering the old man and finds his actions to be normal. Along with that, the narrator thinks of himself for being very wise. For example, â€Å"You fancy me mad. Madmen know nothing. But you should have seen me. You should have seen how wisely I proceeded with what caution-with what foresight-with what dissimulation I went to work! †(Poe 295). He found himself very clever for devising a plan with such precise steps and how he made sure to have no trace of blood left behind. As you can see, the narrator views himself as a normal person who is not crazy. Secondly, the reader’s perception of the narrator contrasts greatly from the narrator’s perception of himself. Readers find the narrator absolutely insane for the actions he has committed. He killed the old man just because one of his eyes looked like a vulture’s and frightened him. In the text, it states, â€Å"One of his eyes resembled that of a vulture-a pale blue eye, with a film over it. Whenever it fell upon me, my blood ran cold; and so by degrees-very gradually-I made up my mind to take the life of the old man, and thus rid myself of the eye forever, â€Å"(Poe 295). The narrator was so evil to kill the old man just to get rid of the eye. After that, the narrator dismembered the corpse of the old man. Poe wrote â€Å"If still you fancy me mad, you will think so no longer when I describe the wise precautions I took for the concealment of the body†¦I cut off the head and the arms and the legs†¦ I then took up three planks from the flooring of the chamber, and deposited all between the scantlings. I then replaced the boards so cleverly, so cunningly, that no human eye –not even his –could have detected anything wrong,† (Poe 300). A sane person would not have murdered a man for his eye and would not have said that it wasn’t insane. Hence, the reader’s perception of the narrator is different from what the narrator thinks of himself. Clearly, there are many differences between the narrator’s perception of himself and how readers viewed him. On one hand, the narrator thought he was sane and wise. On the other hand, readers believed him to be inane and completely out of his mind. This story plays a big role in perception as it happens in modern day society. How we perceive ourselves may be different than what others perceive us as. Nora Ephron, an American journalist, director and novelist once said, â€Å"Insane people are always sure that they are fine. It is only the sane people who are willing to admit that they are crazy. â€Å" How to cite The Tell Tale Heart, Papers

Saturday, May 2, 2020

Make

Make-Up Art Cosmetics Essay Make-Up Art CosmeticsMake-up Art Cosmetics, also known as M.A.C. cosmetics is a highly uniquecorporation. Its founders and business strategies are rather simple yetextremely effective in contributing to the companies success. The company doesnot use any fancy business schemes and it is truly concerned with its consumers. In the beginning, the company struggled to get started, but now a multimilliondollar (and still growing) enterprise, M.A.C. probably has some of the mostpopular and most demanded for cosmetics available in the market. M.A.C. Cosmetics is a dynamic company which produces skin and hair care, beautyproducts, and cosmetics, created for everyone. Rich and poor, old or young,conservative or trendy and even for males or females. Sales for M.A.C. aregrowing rapidly. From 1985 ($600 000) to 1989 ($3 million), sales were steady. Then in 1990 the money really started to pour in, hitting $8.5 million then $18million in1991. Last years sales (1996) were $70 million and now this yearsestimations are a substantial $160 million. There are currently 108 locationsbetween Canada, the U.S., and Europe, with extreme success in London, England. Although the company could easily expand to may more locations, the companywould prefer not to, at least no so fast. They believe that in order tomaintain high levels of quality, staying in control, (which means going slowly)is the key. Frank Toskan, 45, founder and CEO of Make-up Art Cosmetics, waspreviously a Canadian hairstylist, make-up artist and photographer, whodeveloped his own professional cosmetics because he felt that the existing linescouldnt link with the harsh lighting used in photography, stage , film andvideo work. Over the last 10 years, 160 shades of lipsticks in 7 differentfinishes, 150 eye shadows, 60 blushes and hair care have been created for thepublic. Toskan first started at his kitchen table with the help of his highschool chemistry book. With Victor Casale, his chemist brother-in-law, heblended a few new colours. One year later, Toskan formed a partnership withFrank Angelo, a veteran entrepreneur (previous owner of a chain of beautysalons). At first they wer e turned down by banks, they had to mortgageeverything in order to get the company going. M.A.C. was officially launched in1985, in an old, run-down location in Toronto (Cabbagetown). For years M.A.C. was looked upon as too weird. In1988, Toskan and Angelo had to beg downtownSimpsons -now the Hudsons Bay Company, to take their line of products. Theywere given a small corner and it soon became the most popular counter in thedepartment store. Currently there are 23 M.A.C. Counters in Bay stores acrossCanada. Eatons originally turned them away and now the partners wont dealwith them. The company hires people based on creative talent, not looks; anovel tactic for this industry. Toskan is quoted saying: I dont have the luxury of communicating with my clients, so therefore my salespeople are the link between my philosophy and their customers.M.A.C. reps behave more like friends or confidants than product pushers. Without having company sales pressure, the laid-back management resulted in aretail staff turnover of less than 7% last year. M.A.C. Cosmetics has a great position on corporate and socialresponsibility. The public image of this business is supported, due to manydifferent surroundings. M.A.C. is cruelty-free and does not test its productson animals. They use simple black and white (recyclable) packaging and theyencourage Recycling with the Back-to-Mac programme. Customers are given afree lipstick of their choice with the return of six empty containers. Thecompany offers good prices compared to other big name companies without anyfalse promises such as miracle (age reducing) creams. While some companies maybe nervous about linking their names to the specter of illness and death, M.A.C. .u466d4d1fecd9dc8bdd9c790d5bf64af6 , .u466d4d1fecd9dc8bdd9c790d5bf64af6 .postImageUrl , .u466d4d1fecd9dc8bdd9c790d5bf64af6 .centered-text-area { min-height: 80px; position: relative; } .u466d4d1fecd9dc8bdd9c790d5bf64af6 , .u466d4d1fecd9dc8bdd9c790d5bf64af6:hover , .u466d4d1fecd9dc8bdd9c790d5bf64af6:visited , .u466d4d1fecd9dc8bdd9c790d5bf64af6:active { border:0!important; } .u466d4d1fecd9dc8bdd9c790d5bf64af6 .clearfix:after { content: ""; display: table; clear: both; } .u466d4d1fecd9dc8bdd9c790d5bf64af6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u466d4d1fecd9dc8bdd9c790d5bf64af6:active , .u466d4d1fecd9dc8bdd9c790d5bf64af6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u466d4d1fecd9dc8bdd9c790d5bf64af6 .centered-text-area { width: 100%; position: relative ; } .u466d4d1fecd9dc8bdd9c790d5bf64af6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u466d4d1fecd9dc8bdd9c790d5bf64af6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u466d4d1fecd9dc8bdd9c790d5bf64af6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u466d4d1fecd9dc8bdd9c790d5bf64af6:hover .ctaButton { background-color: #34495E!important; } .u466d4d1fecd9dc8bdd9c790d5bf64af6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u466d4d1fecd9dc8bdd9c790d5bf64af6 .u466d4d1fecd9dc8bdd9c790d5bf64af6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u466d4d1fecd9dc8bdd9c790d5bf64af6:after { content: ""; display: block; clear: both; } READ: Betty Neuman Theory Essayis upfront in promoting its support of the fight against AIDS, with its popularlipstick -Viva Glam, 1992 (which also come with a condom) donated to variousAIDS organizations. In Oct. 1995, M.A.C. launched a charity lipstick for $16:$6 of which, went to the breast cancer research. They also mix custom productsto match the needs of cancer and burn victims on the allergenically challenged. Just recently M.A.C. introduced the Kids helping Kids which, with the sale ofgreeting cards (painted by the kids) will be donated to pediatric organizations. M.A.C. Cosmetics has undertaken many strategies which resulted in thesuccessfulness of the company. Toskan and Angelo had their business strategyfigured out. At first theyd sell their make-up to professional stylists andartists and go on from there. Since make-up artists apply cosmetics toactresses and to models, this genius idea set a trend as it was featured inpopular shows and/or movies and loved and utilized by favorite actresses. M.A.C. Cosmetics has never tried to target a certain group. Toskan planned to createevery shade possible in order to offer a wide variety of shades for eachindividual. Without a single ad campaign, M.A.C. does not advertise becausethey do not believe that slogans are as explicit or as effective. They do notwant to have to tell someone to buy their products. They also dont want to puta idealized corporate face on their product. They dont wan to make a womenfeel like she has to buy this product.Toskan brings a fresh new commitmentto the business of beauty. This industry has a history of digging into peoples pocketsand taking advantage. I am interested in giving back to theconsumer.M.A.C. Cosmetics also uses a word of mouth strategy (which apparently works). It only takes a few women to tell their friends how much they like a certainpowder or certain lip gloss before theyre all racing to the counters. You dont really have to spend on advertising, yet your productson everybodys lips.Literally. Everyday, this company comes one step closer to its ultimate goal ofproviding the utmost value for its customers. M.A.C. works from an invertedpyramid where the customers are always at the top. It is the customers whoinspire Toskan and the company. This, along with the staff motivates him, notthe money. We didnt get into this business to make bags of money, or to have mass-consumer appeal, we just wanted to find the right colours.In the future they M.A.C. plan on opening locations in Hong Kong, the Far East,and more in Europe. Now in a joint venture with the U.S.s largest privatelyowned cosmetics firm (Estee Lauder), M.A.C. will distribute products in overseasmarkets. With each and every goal M.A.C. is soon to be destined to hit the top. M.A.C. Cosmetics reasons for all its plans are derived from the factthat it is the 90s. There are many serious issues and many different needsrequired today. Everyone is an individual, and this company sees that, anddeliberately tries not to exclude anyone. Some trends are also created by themedia exposure. The media has so much to do with whats in and whats out. Butultimately it is up to the consumer who decides. The products of Canadas Make-up Art Cosmetics, inspires devotion inmany people, particularly the young and the glamorous. This is why a firm thatstarted less than 15 years ago, created a product on a stove in a Torontoapartment had $70 million in sales last year. (1996) It has been the cause ofmore than a few envious looks by established cosmetic companies. The incredableentrepreneur behind this companies success, often had a sense for smellingtrends before the rest of the industry catches on. One of the remarkableaspects of the success of M.A.C. Cosmetics is the way the company has grownwithout the conversational help of big advertising campaigns, spokespersons orother big kinds of promotional gimmicks. This high quality company shows thatadvertising is not always needed. Being true to the customer and serving theirneeds brings success. This company is a leader and never follows what othercompanies do. Success can be found in many different ways, keeping in mindinnovation and consta nt creation (of new ideas). M.A.C. is known to be anhonest, caring and different company that strives to make the consumer happyand satisfied, while always remaining concerned with its socialresponsibility. .u735cb573074a61f204c69e52a6385755 , .u735cb573074a61f204c69e52a6385755 .postImageUrl , .u735cb573074a61f204c69e52a6385755 .centered-text-area { min-height: 80px; position: relative; } .u735cb573074a61f204c69e52a6385755 , .u735cb573074a61f204c69e52a6385755:hover , .u735cb573074a61f204c69e52a6385755:visited , .u735cb573074a61f204c69e52a6385755:active { border:0!important; } .u735cb573074a61f204c69e52a6385755 .clearfix:after { content: ""; display: table; clear: both; } .u735cb573074a61f204c69e52a6385755 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u735cb573074a61f204c69e52a6385755:active , .u735cb573074a61f204c69e52a6385755:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u735cb573074a61f204c69e52a6385755 .centered-text-area { width: 100%; position: relative ; } .u735cb573074a61f204c69e52a6385755 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u735cb573074a61f204c69e52a6385755 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u735cb573074a61f204c69e52a6385755 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u735cb573074a61f204c69e52a6385755:hover .ctaButton { background-color: #34495E!important; } .u735cb573074a61f204c69e52a6385755 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u735cb573074a61f204c69e52a6385755 .u735cb573074a61f204c69e52a6385755-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u735cb573074a61f204c69e52a6385755:after { content: ""; display: block; clear: both; } READ: Introduction: In this speech I will be talking abo EssayScience